꩜ David Eardley

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Copywriting

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Pink Essay

Industry: Digital Platforms, Culture Media, Furniture Design
Services: Branding, Copy Management
Date: 2019-present
Highlights: Developed branding and voice for my own furniture-centric social platform across various networks, growing social following to 100,000+, releasing multiple sold-out products, producing more than a dozen events and exhibitions across New York, London, and Mexico City, and developing special projects for clients around the world.

MacKenzie-Childs

Industry: Furniture, Home Decor
Services: Copywriting and Copy Management
Date: 2023-present
Highlights: Serving as Lead Copywriter, modernizing the brand's voice to connect with both legacy and new audiences. Involved in all channels and new campaign development.

Ripl Efek

Industry: Laundry, Skincare
Services: Copywriting and Copy Management
Date: 2023-present
Highlights: Managing and shaping the brand's new voice, overseeing copy for product development and packaging. Created distinctive product language for Rip Efek's "laundry elixir" and contributed to the brand's packaging strategy.

GUFRAM

Industry: Furniture & Object Design, Home Decor
Services: Copywriting and Copy Editing
Date: 2022-2023
Highlights: Led English copywriting for Gufram's rebrand, crafting product headlines, descriptions, and designer bios. Infused copy with the brand’s avant-garde essence for web, social, and print in collaboration with the design team.

Lokai

Industry: Accessories, Fashion
Services: UX and Web-Native Copywriting
Date: 2022
Highlights: Collaborated with Zero Studios to create brand-wide and page-specific copy for LOKAI. The project involved refining language around the brand’s product and mission, with a focus on explaining their unique membership model, balancing UX and client needs.

Chomps

Industry: Food
Services: Copywriting and Copy Editing
Date: 2022
Highlights: Developed playful yet informative brand and product copy for CHOMPS's ecommerce website. Tailored content to resonate with customers valuing nutrition, convenience, and sustainable snacking.

Redoux

Industry: Skincare, Scents
Services: Copywriting, Copy Editing, and Creative Social Media Strategy
Date: 2021-2023
Highlights: Crafted SEO-driven content, product nomenclature, and investor presentations. Developed the “Smells Like” blog series, featuring prominent Redoux customers, capturing the brand’s elegant and educated voice.

MOCK Studio

Industry: Furniture & Object Design
Services: Copywriting and Social Media Strategy
Date: 2022
Highlights: Developed a cohesive brand voice and messaging for MOCK Studio, covering brand statements, biographies, and headlines. Enhanced brand identity across digital channels.

PRB COLLECTION

Industry: Furniture, Home Decor
Services: Copywriting
Date: 2022
Highlights: Crafted contemporary copy for PRB Collection’s relaunch and rebrand, blending historic design with modern sensibilities. Collaborated on brand assets with the design team.

PHIPPS

Industry: Fashion
Services: Copywriting and Copy Editing
Date: 2023-2024
Highlights: Developed the brand voice on web and social platforms, relaunching the brand blog to extend and enhance PHIPPS' flirtatious and playful identity.

ON-SESSION

Industry: Hairstyling
Services: Copywriting
Date: 2023
Highlights: Built out key brand positioning and web copy for a progressive Manhattan hair salon. The focus was on creating language that captures the salon's unique approach and aesthetic.

Helzberg Diamonds/Reve

Industry: Jewelry, Sustainable Diamonds
Services: Copywriting
Date: 2022-2023
Highlights: Developed a high-stakes presentation and co-led the creation of a comprehensive brand book, which included messaging platforms, tone of voice, and key marketing messages. Conducted extensive research on the luxury and diamond industries to ensure the brand's unique selling points were effectively communicated.

Editorial Writing