David Eardley
+1.917.675.3227 | david.r.eardley@gmail.com | @david_eardley
Creative Writer + Brand Voice Specialist
Dynamic copywriter and editorial author with in-house and freelance experience across fashion, beauty, decor, and food. I bring a romantic, unconventional approach to creative marketing, blending future-forward storytelling with deep cultural awareness. Available 20+ hours per week (weekdays/weekends) for remote projects and happy to travel as necessary. Fluent in AI tools and cross-functional workflows, I help brands develop distinct voices, launch boundary-pushing campaigns, and craft copy that’s anything but expected.
Core Skills
Brand Voice Development • Creative Campaigns • AI-Enhanced Copywriting • Product Naming • UX Copy • Social & Editorial Writing • Content Strategy • SEO (Semrush, Google Analytics) • Klaviyo & Mailchimp • Remote/Async Collaboration • Art Direction Partnerships • Fast-Paced, Feedback-Responsive Workflow • Editorial/Periodical Writing
Tools & Platforms
ChatGPT (Pro) • Runway AI • MidJourney • Transcription AI • Google Analytics • Semrush • Klaviyo • Mailchimp • Figma • Adobe Suite • Asana • Monday.com • Google Suite
Professional Experience
Senior Managerial Copywriter (Contract/In-House) — MacKenzie-Childs | Remote | 2023–Present
- Directed brand copy and revitalized guidelines for this iconic home decor brand.
- Led campaign ideation and multi-channel execution (email, digital, paid, social).
- Collaborated with design, marketing, and e-comm to align storytelling with seasonal product strategies.
Creative Director & Copywriter — Pink Essay | Remote | 2019–Present
- Founded a creative studio/platform celebrating experimental design; grew audience by 400%.
- Led brand partnerships, digital storytelling, and large-scale exhibitions (100–800+ attendees).
- Positioned Pink Essay as a cross-industry creative hub with cultural and editorial credibility.
Lead Copywriter (Freelance/In-House) — Ripl Efek | Remote | 2023-2025
- Shaped voice and web content for a sustainable detergent startup.
- Oversaw copy across brand book, site, social, and email; integrated storytelling with SEO.
Lead Copywriter (Freelance) — PHIPPS | Remote | 2023–2024
- Developed editorial and campaign language to relaunch brand blog.
- Crafted brand tone across social and digital platforms for this LA-based fashion label.
Lead Copywriter + Strategist (Freelance) — On-Session | Remote | 2023
- Built a full brand language system for progressive Manhattan hair salon.
- Created site-wide copy and positioning for launch, balancing style with clarity.
Lead Copywriter + Strategist (In-House) — Redoux | Remote | 2021–2023
- Elevated voice and engagement for cult beauty brand.
- Concepted campaign copy, social captions, and longform storytelling; secured press attention.
Copywriter + Strategist (Freelance) — Skillhaus | Remote | 2023
- Defined brand tone and strategy for social-focused networking app.
- Created UX copy and content series to clarify brand proposition.
Copywriter (Freelance) — Gufram | Remote | 2022–2023
- Reworked copy for legendary Italian design brand.
- Balanced SEO optimization with voice consistency across digital and print.
Copywriter + Social Media Strategist (Freelance) — MOCK Studio | Remote | 2022
- Established a distinct, design-forward brand voice for this emerging furniture and object design studio.
- Wrote core messaging, bios, and headlines that unified tone across digital channels and press materials.
- Supported social media strategy with voice guidelines and caption writing to ensure cohesive storytelling.
Copywriter (Freelance) — PRB Collection | Remote | 2022
- Wrote copy for the relaunch of this historic-meets-modern home decor brand, blending archival influence with a contemporary voice.
- Partnered closely with the design team to develop branded assets, product copy, and digital messaging for launch.
Copywriter (Freelance) — Lokai | Remote | 2022
- Helped redefine brand identity during a digital rehaul.
- Wrote platform-specific content, UX copy, and product-focused headlines.
Copywriter (Freelance) — Chomps | Remote | 2022
- Developed web and product copy for sustainable snack brand.
- Enhanced user experience and storytelling through clear, brand-aligned writing.
Editorial Writing
Alongside brand work, I regularly contribute cultural commentary and reported features to leading publications. My writing blends design literacy with an eye for emerging aesthetics, covering topics from interior design to up-and-coming music artists to identity-driven creative practice.
Editorial Portfolio Samples
LA VIDA EN EL CAMPO ES LINDA PERO LA CIUDAD ME PRENDE - dna magazine
Synchronicity: Maisie Williams - Office Magazine
Why You’ll Want a ‘Listening Room,’ Designed to Help You Put Down Your Phone - Wall Street Journal
5 Ways to Make Windowless Rooms Less Dreary, According to Interior Designers - Wall Street Journal
Radical Design Culture — Family Style
8 Lighting Hacks That Take 15 Minutes or Less — Architectural Digest
Coco & Clair Clair Are Bringing SEXY Back — Office Magazine
Love Is All You Need — Office Magazine
Model Behavior — Office Magazine
Finding Beauty in the Raw Material — Office Magazine
Living Organism: Krystal Paniagua SS24 — Office Magazine
How To Turn Eyesores Like Radiators Into ‘Sculptural Elements’? Steal This Inexpensive Pro Trick — The Wall Street Journal
Step Inside the Mind of Caleb Simpson, the Viral Vlogger Touring New York Apartments — Architectural Digest
The 16 Most Iconic HAY Designs in History — Architectural Digest
Designing the Future With Pink — StockX
What's Design Got To Do With It? — StockX
The 15 Best Coasters Won’t Just Protect Your Coffee Table — The Strategist
5 Feng Shui Tips From TikTok’s Resident Expert — Architectural Digest
Y2K Aesthetic Ideas for the Generation That Lived Through It — Architectural Digest
Art for All: Affordable Art Prints From 10 Artists We Love — Architectural Digest
7 Places to Find the Best Interior Design Content on TikTok — Architectural Digest
Practical and Aesthetic Improvements Allowed This Couple to Carve Out an Upstate Escape — Architectural Digest