David Eardley
+1.917.675.3227 | david.r.eardley@gmail.com | davideardley.xyz
Dynamic copywriter with extensive experience across beauty, design, fashion, and food sectors. Proficient in crafting SEO-optimized content for B2C and B2B audiences, including social media, product descriptions, and editorial pieces. Versatile in branding, digital marketing, and content strategy, with a proven ability to meet tight deadlines and manage projects using tools like Google Suite, Canva, and Asana. Recognized for enhancing brand voice, driving audience engagement, and delivering innovative campaigns that elevate brand visibility.
Professional Experience
Lead Copywriter (Contract) — MacKenzie-Childs, Aurora, NY (Remote, 2023-Present):
- Directed copy and revitalized brand guidelines, leveraging cross-department collaboration and content strategy to enhance online presence for legacy home decor brand.
- Spearheaded copy for original brand campaigns, incorporating digital marketing and channel-specific best practices to drive brand engagement across social media and digital media channels.
Editorial Writer — Various Publications (Remote, 2020-present):
- Produced engaging features for Architectural Digest, WSJ, and more, enriching content with comprehensive research and interviews.
- Applied creative writing and copy editing skills to deliver polished, high-impact articles.
Copywriter (Freelance) — Ripl Efek, Los Angeles, CA (Remote, 2023-Present):
- Directed copy across web, social, and brand book, ensuring brand story and marketing best practices were at the forefront of all content for sustainable detergent brand.
- Creative directed site and social projects, utilizing social media writing and email marketing to strengthen brand messaging.
Copywriter (Freelance) — PHIPPS, Los Angeles, CA (Remote, 2023-2024):
- Crafted brand voice and led social media strategy, resulting in increased brand engagement across digital platforms.
- Relaunched brand blog to enhance reach, using blogging and SEO best practices to attract a larger audience.
Copywriter + Strategist (Freelance) — On-Session, New York, NY (Remote, 2023):
- Built out key brand positioning and web copy, integrating web content writing and differentiated brand copy to establish a compelling online presence for a progressive Manhattan hair salon brand.
- Developed key brand marketing language that enhanced brand visibility and customer engagement.
Copywriter + Strategist (Contract) — Redoux, New York, NY (Remote, 2021-2023):
- Led copy for an award-winning beauty brand, boosting engagement through innovative content marketing language and creative brand writing.
- Developed advertising and public relations copy strategies that effectively communicated the brand's unique value proposition.
Copywriter + Strategist (Freelance) — Skillhaus, New York, NY (Remote, 2023):
- Established brand voice and Content Strategy for a social networking app, expanding brand reach through digital copywriting and brand content series.
Copywriter (Freelance) — Gufram, Milan, Italy (Remote, 2022-2023):
- Revitalized brand language, collaborating closely with design teams to create a cohesive digital and print presence for legacy furniture brand.
- Ensured all copy was optimized for SEO and aligned with the brand's overarching marketing strategy.
Copywriter (Agency/Freelance) — Lokai, New York, NY (Remote, 2022):
- Developed branding and marketing Copy, ensuring alignment with brand voice and standards across digital media platforms.
- Contributed to UX rehaul, crafting messaging that resonated with target audiences.
Copywriter (Agency/Freelance) — Chomps, New York, NY (Remote, 2022):
- Developed web/UX copy for a sustainable snack brand, using SEO copywriting and brand voice strategy to enhance user experience and clarify brand messaging.
- Worked closely with the marketing team to ensure brand voice and copy supported the brand's online marketing objectives.
Education
Masters, CUNY Hunter College, New York, NY
Bachelors, University of Florida, Gainesville, FL
Relevant Skills
- Proficient in crafting engaging and SEO-optimized content across social media, web platforms, and marketing campaigns for both B2C and B2B audiences.
- Versatile in branding, e-commerce, advertising, and social media copy, with a strong focus on digital and content marketing strategies.
- Fluent in using Google Suite, Canva, Figma/Adobe Suite, and project management tools like Asana/Monday.com for efficient workflow management.
- Experienced in product descriptions, blogging, and digital copywriting, producing compelling narratives that drive audience engagement and conversions.
- Knowledgeable in AI technologies for copywriting, enhancing productivity and content quality.
- Adept at concept development and online advertising, creating innovative ideas and campaigns that elevate brand visibility and customer retention.
Work Samples
MACKENZIE-CHILDS
Industry: Furniture, Home DecorServices: Copywriting and Copy Management
Date: 2023-present
Highlights: Serving as Lead Copywriter, modernizing the brand's voice to connect with both legacy and new audiences. Involved in all channels and new campaign development.
RIPL EFEK
Industry: Laundry, Skincare Services: Copywriting and Copy Management
Date: 2023-present
Highlights: Managing and shaping the brand's new voice, overseeing copy for product development and packaging. Created distinctive product language for Rip Efek's "laundry elixir" and contributed to the brand's packaging strategy.
GUFRAM
Industry: Furniture & Object Design, Home Decor Services: Copywriting and Copy Editing
Date: 2022-2023
Highlights: Led English copywriting for Gufram's rebrand, crafting product headlines, descriptions, and designer bios. Infused copy with the brand’s avant-garde essence for web, social, and print in collaboration with the design team.
LOKAI
Industry: Accessories, Fashion Services: UX and Web-Native Copywriting
Date: 2022
Highlights: Collaborated with Zero Studios to create brand-wide and page-specific copy for LOKAI. The project involved refining language around the brand’s product and mission, with a focus on explaining their unique membership model, balancing UX and client needs.
CHOMPS
Industry: Food Services: Copywriting and Copy Editing
Date: 2022
Highlights: Developed playful yet informative brand and product copy for CHOMPS's ecommerce website. Tailored content to resonate with customers valuing nutrition, convenience, and sustainable snacking.
REDOUX
Industry: Skincare, Scents Services: Copywriting, Copy Editing, and Creative Social Media Strategy
Date: 2021-2023
Highlights: Crafted SEO-driven content, product nomenclature, and investor presentations. Developed the “Smells Like” blog series, featuring prominent Redoux customers, capturing the brand’s elegant and educated voice.
MOCK STUDIO
Industry: Furniture & Object Design Services: Copywriting and Social Media Strategy
Date: 2022
Highlights: Developed a cohesive brand voice and messaging for MOCK Studio, covering brand statements, biographies, and headlines. Enhanced brand identity across digital channels.
PRB COLLECTION
Industry: Furniture, Home Decor Services: Copywriting
Date: 2022
Highlights: Crafted contemporary copy for PRB Collection’s relaunch and rebrand, blending historic design with modern sensibilities. Collaborated on brand assets with the design team.
PHIPPS
Industry: Fashion Services: Copywriting and Copy Editing
Date: 2023-2024
Highlights: Developed the brand voice on web and social platforms, relaunching the brand blog to extend and enhance PHIPPS' flirtatious and playful identity.
ON-SESSION
Industry: HairstylingServices: Copywriting
Date: 2023
Highlights: Built out key brand positioning and web copy for a progressive Manhattan hair salon. The focus was on creating language that captures the salon's unique approach and aesthetic.