COPYWRITING SAMPLES

MACKENZIE-CHILDS  

Industry: Furniture, Home Decor  
Services: Copywriting and Copy Management  
Date: 2023-present  
Highlights: Serving as Lead Copywriter, modernizing the brand's voice to connect with both legacy and new audiences. Involved in all channels and new campaign development.


RIPL EFEK

Industry: Laundry, Skincare  
Services: Copywriting and Copy Management  
Date: 2023-present  
Highlights: Managing and shaping the brand's new voice, overseeing copy for product development and packaging. Created distinctive product language for Rip Efek's "laundry elixir" and contributed to the brand's packaging strategy.


GUFRAM  

Industry: Furniture & Object Design, Home Decor  
Services: Copywriting and Copy Editing  
Date: 2022-2023  
Highlights: Led English copywriting for Gufram's rebrand, crafting product headlines, descriptions, and designer bios. Infused copy with the brand’s avant-garde essence for web, social, and print in collaboration with the design team.


LOKAI  

Industry: Accessories, Fashion  
Services: UX and Web-Native Copywriting  
Date: 2022  
Highlights: Collaborated with Zero Studios to create brand-wide and page-specific copy for LOKAI. The project involved refining language around the brand’s product and mission, with a focus on explaining their unique membership model, balancing UX and client needs.

 
CHOMPS 

 Industry: Food  
Services: Copywriting and Copy Editing  
Date: 2022  
Highlights: Developed playful yet informative brand and product copy for CHOMPS's ecommerce website. Tailored content to resonate with customers valuing nutrition, convenience, and sustainable snacking.


REDOUX

Industry: Skincare, Scents  
Services: Copywriting, Copy Editing, and Creative Social Media Strategy  
Date: 2021-2023  
Highlights: Crafted SEO-driven content, product nomenclature, and investor presentations. Developed the “Smells Like” blog series, featuring prominent Redoux customers, capturing the brand’s elegant and educated voice.


MOCK STUDIO

Industry: Furniture & Object Design  
Services: Copywriting and Social Media Strategy  
Date: 2022  
Highlights: Developed a cohesive brand voice and messaging for MOCK Studio, covering brand statements, biographies, and headlines. Enhanced brand identity across digital channels.



PRB COLLECTION

Industry: Furniture, Home Decor  
Services: Copywriting  
Date: 2022  
Highlights: Crafted contemporary copy for PRB Collection’s relaunch and rebrand, blending historic design with modern sensibilities. Collaborated on brand assets with the design team.


PHIPPS  

Industry: Fashion  
Services: Copywriting and Copy Editing  
Date: 2023-2024  
Highlights: Developed the brand voice on web and social platforms, relaunching the brand blog to extend and enhance PHIPPS' flirtatious and playful identity.


ON-SESSION  

Industry: Hairstyling
Services: Copywriting  
Date: 2023  
Highlights: Built out key brand positioning and web copy for a progressive Manhattan hair salon. The focus was on creating language that captures the salon's unique approach and aesthetic.


HELZBERG DIAMONDS/REVE  

Industry: Jewelry, Sustainable Diamonds  
Services: Copywriting  
Date: 2022-2023  
Highlights: Developed a high-stakes presentation and co-led the creation of a comprehensive brand book, which included messaging platforms, tone of voice, and key marketing messages. Conducted extensive research on the luxury and diamond industries to ensure the brand's unique selling points were effectively communicated.