Website Buildout (B2C/Fashion): Lokai

Create intentional website + collection headlines and descriptions for charitably-minded accessories brand website.

This core brand statement was a priority for the brand, so I worked to center the wording on key vocabulary.
Lokai emphasizes inspiration as an important part of the brand feel, so I crafted a variety of headlines that called on the customer to join in on their mission.
We employed a variety of poetic strategies to bring a simple elegance and thoughtfulness to core UX moments on the site.