Website Buildout (B2C/Food): Chomps

Create playful and energetic brand + product headlines and product descriptions for sustainably-minded snack brand website.

1 - I honed in on alliteration as a key device in crafting copy for Chomps, as it lent the brand voice a sense of rhythm and joy.
2 - Rhyme patterns were also an important tool in my writer’s toolkit as I built out the site, giving a bouncy sound to punchy headlines.
3 - It was important to the brand’s creative team that the Chomps site not take itself too seriously, so we stuck with simple and tonge-in-cheek language that felt relatable and family-friendly.
4 - The brand’s identity blends elements of sustainability, health, and the everyday consumer, so I created descriptions that spoke in a frank, matter-of-fact manner.