Product Concepting (B2B & B2C): Redoux

Create voice and name for new bath products, evoking specific feelings, environments, and identities.

1 - The Room 621 Bar was inspired by sensual moments and midnight at the hotel bar.
2 - When developing the narrative for products like this, I always work to balance detail with allowing space for imagination.
3 - I find it especially important to identify sounds and phonetic patterns that have an appealing rhythm when writing the headlines for beauty products.