Brand Voice & Tone (B2B): Reve

Create voice and tone for luxury fabricated diamond wholesaler that balanced tradition with a progressive mindset and craft copy for both a high profile presentation and the brand book.

1 - A large part of Rêve’s focus is appealing to both traditional jewelry retailers and more contemporary brick-and-mortars. I balanced these inputs by using language that touched on both beauty and sustainability, integrating the old with the new.
2 - It was important for me to strike a balance between the intellectual and the relatable when identifying key brand vocabulary.
3 - Rêve’s brand identity is authentic and connective, so I worked to find language that felt present and modern.
4 - We wanted to maintain a sense of elegance throughout the project, so I wrote brand headlines that captured clear and poetic wordplay to evoke this.