Brand Marketing (B2C/SaaS): Skillhaus

Craft youthful brand-wide copy and rollout strategy for launch of creative networking social media service application that empowers skill-for-skill bartering. 

1 - Leading up to the launch of the app, we brainstormed headlines that captured the essence of the brand, like the one above.
2 - I concepted a series of special series to help build momentum and grow brand audience, like these sets of creative tips and tricks shared from professionals working in various industries.
3 - Asking questions was core to the campaign, as I sought to encourage a sense of dialogue and interchange that mirrored the central purpose of the app.
4 - We released parallel content across social media, brand blog, and email leading up to the launch.