Brand Voice & Tone (B2C): MOCK Studio

Craft a lean and authentic narrative for design studio startup while balancing multiple identities.

1 - I worked with the studio to identify the key components of their design practice: proportion, balance, and scale.
2 - I crafted a simple and straightforward summary of their work for use across more technical outlets.
3 - We summed up the brand’s identity in a simple phrase: “design defined by understatement”.