David
Eardley
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DAVID EARDLEY
Selected
Projects
Client:
GUFRAM — ITALIAN RADICAL DESIGN (ONGOING)
Deliverables
︎ UX Copy
︎ Product Headlines
︎ Product Descriptions
︎ Designer Biographies
As part of a full rebrand for the iconic Italian furniture brand GUFRAM, I am crafting all English language product copy and designer biographies for their entire catalog. This long-term project involves distilling the essence of a range of unique handmade pieces, collected by design enthusiasts and museums worldwide, into clever and playful language that evokes the brand’s experimental and progressive spirit.
All product copy, which involves product headlines and descriptions, is utilized across Gufram’s web, social, and print media on a rolling basis, in partnership with the brand's graphic design team.
︎ UX Copy
︎ Product Headlines
︎ Product Descriptions
︎ Designer Biographies
As part of a full rebrand for the iconic Italian furniture brand GUFRAM, I am crafting all English language product copy and designer biographies for their entire catalog. This long-term project involves distilling the essence of a range of unique handmade pieces, collected by design enthusiasts and museums worldwide, into clever and playful language that evokes the brand’s experimental and progressive spirit.
All product copy, which involves product headlines and descriptions, is utilized across Gufram’s web, social, and print media on a rolling basis, in partnership with the brand's graphic design team.
Client:
redoux — VEGAN SCENT AND SKINCARE FOR MODERN NOSTALGIA (ONGOING)
Deliverables
︎ UX Copy
︎ Product Titles
︎ Product Headlines
︎ Product Descriptions
︎ SEO Blog Copy
︎ Social Media Copy
︎ Email Campaign Copy
︎ General Marketing Comms
︎ High-Priority Brand Presentations
REDOUX is a scent and skincare brand based out of New York centered around products that combine thoughtful ingredients with nuanced, concept-driven scents. I support the brand in a permalance, part-time capacity with all copy needs, ranging from SEO-driven blog posts to developing original product nomenclature to authoring investor-facing presentations.
Redoux’s brand voice is elegant, educated, and natural, emphasizing a sense of artful relaxation and strong interest in world-building, particularly around specific products. I work both independently and closely with their small team to meet their diverse array of needs, providing copy for both physical and digital needs.
︎ UX Copy
︎ Product Titles
︎ Product Headlines
︎ Product Descriptions
︎ SEO Blog Copy
︎ Social Media Copy
︎ Email Campaign Copy
︎ General Marketing Comms
︎ High-Priority Brand Presentations
REDOUX is a scent and skincare brand based out of New York centered around products that combine thoughtful ingredients with nuanced, concept-driven scents. I support the brand in a permalance, part-time capacity with all copy needs, ranging from SEO-driven blog posts to developing original product nomenclature to authoring investor-facing presentations.
Redoux’s brand voice is elegant, educated, and natural, emphasizing a sense of artful relaxation and strong interest in world-building, particularly around specific products. I work both independently and closely with their small team to meet their diverse array of needs, providing copy for both physical and digital needs.
Client:
MOCK Studio — CONTEMPORARY FURNIture design and installations
Deliverables
︎ UX Copy
︎ Brand Slogan
︎ Brand Keywords
︎ Brand Headlines
︎ Brand Summary
︎ Designer Biography
For MOCK Studio, a new and dynamic furniture and interior installation studio based in New York, I crafted a series of brand copy assets that helped to tell the brand story and express their unique identity as both furniture makers and architectural installation designers.
Through straightforward and specific language, we worked to land on the exact vocabulary for their line of practice, selecting words like proportion, balance, and scale to evoke their refined but contemporary aesthetic.
︎ UX Copy
︎ Brand Slogan
︎ Brand Keywords
︎ Brand Headlines
︎ Brand Summary
︎ Designer Biography
For MOCK Studio, a new and dynamic furniture and interior installation studio based in New York, I crafted a series of brand copy assets that helped to tell the brand story and express their unique identity as both furniture makers and architectural installation designers.
Through straightforward and specific language, we worked to land on the exact vocabulary for their line of practice, selecting words like proportion, balance, and scale to evoke their refined but contemporary aesthetic.
Client:
Reve — sustainable Lab-Grown Diamonds
Deliverables
︎ Full Brand Book
︎ Client Deck for Brand Use
For my client REVE, I worked alongside an experienced graphic designer in a nimble team to create a full range of brand identity language, which we then expanded into both a brand book and a client presentation.
It was integral that we expertly blend a variety of inputs and priorities into seamless, elegant-yet-relatable language that communicated the brand’s values of sustainability, top-tier quality, and progressive thinking. This included crafting terminology for brand personality, B2C and B2B headlines, and several versions of the brand statement.
︎ Full Brand Book
︎ Client Deck for Brand Use
For my client REVE, I worked alongside an experienced graphic designer in a nimble team to create a full range of brand identity language, which we then expanded into both a brand book and a client presentation.
It was integral that we expertly blend a variety of inputs and priorities into seamless, elegant-yet-relatable language that communicated the brand’s values of sustainability, top-tier quality, and progressive thinking. This included crafting terminology for brand personality, B2C and B2B headlines, and several versions of the brand statement.