Reve — sustainable Lab-Grown Diamonds

︎ Full Brand Book
︎ Client Deck for Brand Use

For my client REVE, I worked alongside an experienced graphic designer in a nimble team to create a full range of brand identity language, which we then expanded into both a brand book and a client presentation.

It was integral that we expertly blend a variety of inputs and priorities into seamless, elegant-yet-relatable language that communicated the brand’s values of sustainability, top-tier quality, and progressive thinking. This included crafting terminology for brand personality, B2C and B2B headlines, and several versions of the brand statement.

David Eardley is a branding-focused copywriter, creative director, and curator based in New York and Mexico City.