MOCK Studio — CONTEMPORARY FURNIture design and installations

︎ UX Copy
︎ Brand Slogan
︎ Brand Keywords
︎ Brand Headlines
︎ Brand Summary
︎ Designer Biography

For MOCK Studio, a new and dynamic furniture and interior installation studio based in New York, I crafted a series of brand copy assets that helped to tell the brand story and express their unique identity as both furniture makers and architectural installation designers.

Through straightforward and specific language, we worked to land on the exact vocabulary for their line of practice, selecting words like proportion, balance, and scale to evoke their refined but contemporary aesthetic.

David Eardley is a branding-focused copywriter, creative director, and curator based in New York and Mexico City.