lokai — inspirational accessories

︎ UX Copy
︎ Brand-wide Headlines
︎ PLP Headlines
︎ Page-Specific Copy

As part of another project with creative agency Zero Studios, I created a set of brand-wide and page-specific headlines and body copy for the community-oriented accessories brand LOKAI. Lokai’s rebrand involved fine-tuning the language around their product, honing in on what keywords were closest to the brand ethos and how to most clearly explain the brand’s mission and various infrastructures.

In particular, we were faced with the challenge of explaining the brand’s unique membership model and how to best communicate the key points around the subscription. We worked to land on the exact language and phrasing that satisfied both UX and client needs, streamlining B2C messaging.

David Eardley is a branding-focused copywriter, creative director, and curator based in New York and Mexico City.