David
Eardley
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DAVID EARDLEY
Client:
GUFRAM — ITALIAN RADICAL DESIGN (ONGOING)
Deliverables
︎ UX Copy
︎ Product Headlines
︎ Product Descriptions
︎ Designer Biographies
As part of a full rebrand for the iconic Italian furniture brand GUFRAM, I am crafting all English language product copy and designer biographies for their entire catalog. This long-term project involves distilling the essence of a range of unique handmade pieces, collected by design enthusiasts and museums worldwide, into clever and playful language that evokes the brand’s experimental and progressive spirit.
All product copy, which involves product headlines and descriptions, is utilized across Gufram’s web, social, and print media on a rolling basis, in partnership with the brand's graphic design team.
︎ UX Copy
︎ Product Headlines
︎ Product Descriptions
︎ Designer Biographies
As part of a full rebrand for the iconic Italian furniture brand GUFRAM, I am crafting all English language product copy and designer biographies for their entire catalog. This long-term project involves distilling the essence of a range of unique handmade pieces, collected by design enthusiasts and museums worldwide, into clever and playful language that evokes the brand’s experimental and progressive spirit.
All product copy, which involves product headlines and descriptions, is utilized across Gufram’s web, social, and print media on a rolling basis, in partnership with the brand's graphic design team.