CHOMPS — natural snacks

︎ UX Copy
︎ Brand-wide Headlines
︎ Brand-wide Body Copy
︎ PDP Copy

CHOMPS is a sustainably-minded snack brand popular in the US market and sold nationwide. As part of a contract with Zero Studios, a web-native creative agency, I created a set of playful and light brand-wide and product-specific headlines and descriptions for the launch of their new ecommerce website.

Chomps expressed that they wanted to appeal to a customer who prioritized both nutrition and convenience, and who often was buying for a family or group of people. I crafted copy that was playful but educational, relating to the customer while also emphasizing Chomps’s expertise in the field.

David Eardley is a branding-focused copywriter, creative director, and curator based in New York and Mexico City.